Happy New Year – Development of the Langkawi Gazette in 2013

by Mark

We would like to wish our readers and clients a 

HAPPY NEW YEAR

with luck und prosperity in 2014.

                  ————-

We use this opportunitu to inform about 

 

Interpretation:

Constantly updated, with a variety of themed Guides featuring all of the island’s leading businesses, Langkawi Gazette is meanwhile perceived as the most complex source of
information about Langkawi. The growing popularity is reflected in a significant
increase of visitors: + 21.5%

Reaching peak numbers a couple of months prior to high season, Langkawi Gazette is mainly utilized by tourists who like to plan their holidays ahead of time. With the average stay limited to 2.1 day (tourism statistics 2010), leaving barely any time to source information while on the island, this trend is expected to continuously grow.

The limited number of pages viewed indicates that the readers are looking for specific information available with only a few clicks due to the well-structured, user-friendly designed guides and business portraits directly linked to the websites of the respective companies.

Apart from long-term advertisement, Langkawi Gazette is increasingly utilized by local businesses to promote events and temporary offers. In order to encourage continuous interaction, Langkawi Gazette recently introduced preferential rates for repeat short-term advertisement which have been very well received.

Another area experiencing promising growth is the property section of Langkawi Gazette. Establishing our online magazine as the leading platform for holiday and long-term rental is one of the goals for the upcoming year.

With a dedicated team and a variety of activities planned for 2014, the positive development of Langkawi Gazette is expected to continue.

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